“We were told by some advisors that we had to plant our flag and stake out claim for our genre, but that never really sat well with us. We were very early to nearly every social network, every platform, every messaging application, to try it out at least,” he said, before quickly adding: “I’m not going to say every time we did it, it was successful!”įrom those early days, Monstercat also spanned a number of genres under the electronic music umbrella, reflecting its founders’ love of drum’n’bass, dubstep, techno and more. “Externally, the entrepreneur in us would get excited about seeing new innovation and new technology. However, they had lots of ideas about how technology could be used positively by an independent label, from building their own tech to run the company itself (“accounting, invoicing… we started building that in our first year”) to marketing and distribution. Now we have the resources and team and capacity and credibility to pull off a lot of those ideas.”ĭarlington and his co-founder Ari Paunonen had a science and engineering background – “neither of us had a background in the arts at all’ – when they started Monstercat. “We’re at a place where we can accomplish those ideas we had early on, that we might have written down on scrap pieces of paper or sent to a Google Doc.
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We had some driving principles and some areas of interest, but I don’t think we knew we’d be around in 10 years, or the pathway we’d take to get here!” he said. When we started this we had no expectations, no idea where this was going to go. There’s a ’10 Year Anniversary’ compilation a livestream featuring artists from across the world on 3 July the launch of a ‘3D influencer’ based on the label’s logo and the imminent launch of a ‘Lost Civilization’ experience on Roblox.įounder and CEO Mike Darlington talked to Music Ally ahead of the anniversary about Monstercat’s first 10 years, and where it might be going next. Now Monstercat is taking a moment to celebrate its first decade in several ways.
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In 2021, its catalogue does more than 200m audio streams a month, its weekly live radio show reaches 1.3 million listeners, and it’s deeply embedded in the gaming world through partnerships with Roblox, Twitch, Rocket League developer Psyonix and more. The Canadian electronic music label has made a habit of innovation and experimentation since being founded in 2011. Tags: Games Monstercat NFTs Roblox Twitch